Welcome to EforP International Services.

Eforp Team


Eveline Goodman-Hedtke
PhD. Psychology & PhD.Neuroscience

For more than ten years, Eveline Goodman has prepared individuals to approach challenging tasks with enthusiasm and ability, pushing them to grow beyond their own boundaries. She is trusted not only by international companies and renowned organisations – public figures too rely on her abilities to deliver results.
Eveline Goodman comes from a family of diplomats. She intimately understands the meaning of the words, “between the lines,” drawing on her personal and professional experience of juggling different cultures to see behind the psychological curtains. This background is, however, just the starting point from which she uses her enormous energy to put her ideas and vision into action. She combines her comprehensive academic education (PhDs in Psychology, Neuroscience; degree in Human Resources) with the practical lessons that arise in her life as an internationally-operating businesswoman to deliver success.
Her specialty – and her passion – is connecting talents and options. Eveline Goodman recognises potential, links it to tasks and positions, and takes pleasure in regularly overstepping the boundaries of conventional personnel and management training. For many years, she has lead workshops, presentations, road shows, and coaching sessions for individuals, companies, and organisations from diverse sectors (real estate, medicine, journalism, among others) – both in German and in English. Her charm, wit, and insight make her a memorable, individual, and – if need be – refreshingly undiplomatic consultant.


Tino Richter

Tino Richter has a wealth of experience building and leading businesses. With more than twenty years as an entrepreneur in diverse fields, he has the expertise and practical know-how to offer insightful advice on many aspects of business ownership, personnel development, and the internationalisation of business.
Along with owning firms in the waste disposal and transport logistics sectors, he has prepared and implemented outsourcing concepts for a number of businesses. Alongside this professional experience, Mr.Richter has been involved with the Berlin Chamber of Industry and Commerce since 1998, and currently serves on its audit committee for road haulage, as a voluntary member of the transport committee, and as an auditor for the Chamber. Since 2010, he has also served in the Berlin Labour Court’s 24th Professional Chamber, which adjudicates on matters related to the haulage and transport industry, safety, and personnel services. In his role with EforP International in Shanghai, Mr. Richter will call on his wide-ranging skill set to lead coaching sessions on personnel management, change management, and issues related to the internationalisation of business, including outsourcing and international shipping. Through his coaching sessions Mr. Tino will impart not only the essential practicalities related to his areas of expertise, but also the comprehensive perspective of an entrepreneur.


Elise Zhu

Brain Coach
Elise Zhu is an Organizational Psychologist, who works as an Executive Coach, Talent Assessor, and Leadership Trainer. She has over a decade of extensive experience in working with corporate leaders to facilitate them in successfully navigating the challenges and opportunities in their professional life, as well as helping numerous multinational and domestic companies across China and the APAC region to assess and develop talents in order to build and enhance companies’ overall bench strength to support business in a competitive marketplace.
Elise is undoubtedly one of the pioneers in China, who is passionate in spreading applied neuroscience knowledge in the area of management and leadership. Her “Neuroscience and Leadership” Series workshops is an ICF (International Coach Federation) accredited CCE (Continuing Coach Education) program that are well sought-after by certified coaches, corporate leaders and anyone who’s interested in self-growth and development. She is a frequent keynote speaker on this topic in China, and has also been invited as one of the few Chinese presenters on the first “Neuroscience for Leaders Summit” in October 2017 in Shanghai.

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Elise holds degrees in Organizational Psychology from the University of Hong Kong and University of London, as well as a Postgraduate Certificate in Applied Neuroscience from MIT Sloan School of Management. She is certified by the International Coach Federation, and is an Associate Coach to CCL (Center for Creative Leadership) and IECL (Institute for Executive Coaching and Leadership). Besides that, she also holds a license for counselling practice in China. Before becoming a consultant, Elise worked in the HR function in General Electric where she gained hands-on experience in talent acquisition, training and development, as well as employee communication.



Gunter Büchau

Gunter Büchau is an entrepreneur who is living his passion for communications. His many co-founded firms attest to this, and to his talent and experience. Mr. Büchau started out with a music agency and small record label. It was in this fast-paced industry that he gathered his first experience in communications. Following further training and study, Mr. Büchau worked as a coach, trainer and lecturer on the subject, ultimately leading him to founding a new agency in this field.
Gunter Büchau knows that the key to personnel development is personal development, and he applies this in every facet of his work. Mr. Büchau’s calm approach and refined eye for the needs and abilities of others are central to his approach, whether managing his own companies or consulting. He conveys a serene manner to his clients, convincing them to take the time to consider their underlying values, habits, and motivations. Mr. Büchau believes that having a clear understanding of these fundamental drives is essential for long term success. It is this search for what belongs and then bringing all of this together that is Mr. Büchau’s ultimate aim when consulting.


Dr. Sven Halldorn

Director-General for Industrial Policy at the Federal Ministry for Economic Affairs and Energy
Dr. Sven Halldorn is a seasoned expert in economic policy-making. As a consultant at EforP International, he brings far-reaching academic knowledge and extensive high-level public and private experience, insight, and expertise.
Since earning his doctorate in economics from the University of Mainz, Dr. Halldorn’s career has taken him to the highest levels of public policy-making. He has served in diverse posts including a deputy leadership position in economic policy issues at the Ministry of Economic Affairs, roles at the FDP Parliamentary Group, board membership at the Federation of the German Construction Industry, and a stint as Managing Director of the German Federal Association for Small and Medium-sized Businesses (BVMW). From 2011 to 2014, Dr. Halldorn served as Director-General for Technology Policy at the Federal Ministry of Economics and Technology. His expertise was recognised in February 2014, when he was appointed Director-General for Industrial Policy at the Federal Ministry for Economic Affairs and Energy.

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This broad public policy experience has given Dr. Halldorn an unparalleled insight into the workings of government and business. His portfolio included a wide range of responsibilities extending from technology and innovation policy to aerospace policy.
In January 2015, Dr. Halldorn turned his skills to the private sector, founding HALLPOL, an advisory service that has worked with Press  Agencies including EUTOP and Development Group, and has consulted with diverse clients from the international aviation, shipbuilding, and microelectronic industries. Since May 2016, Dr. Halldorn has acted as chief executive for the Association of Care and Service Industries, overseeing tariff policies in the care and service sectors. He will draw on his wide-ranging professional experience and theoretical expertise as a consultant for EforP International, where he will join our Shanghai office to contribute on matters of public policy, governance, and executive management.



Thomas Heidenreich

Thomas Heidenreich is a seasoned and successful leader and entrepreneurial business builder with a long term track record of building brands, agencies and providing corporate communications solutions on a global scale. He developed his expertise in global brand building over his 18 years of service with Grey Advertising in New York and Düsseldorf, where as an advertising executive he was instrumental in building brands for clients like P&G, Mars, and BAT. After establishing agencies and leading regions as an Executive Vice President International for Grey, he pushed further afield: first strengthening his PR credentials as the Germany Managing Director for the Ketchum Pleon Group and then by establishing his own agency, Hicom, specialists in corporate branding and change as well as B2B marketing. After eight successful years with Hicom, Thomas Heidenreich is now a consultant for entrepreneurs, CEO´s, and corporate marketers. His expertise and long-term engagement in Central and Eastern Europe was recognised by the Moscow University for Industry and Finance, who awarded him the honorary title of Prof. h.c. in 2009. Alongside his consulting work, Thomas Heidenreich gives lectures on brand psychology at the Macromedia University for Applied Sciences.


Amur Li

Amur is a professional trainer, facilitaor, consultant and coach specialising in Leadership Development, Team Management, Operations Management and Business Skills. He has provided services to many of multi-national companies, joint-ventures and local companies in China, and has a reputation for achieving effective results.
Amur has over 25 years strong background in manufacturing, with diversified experiences in Operations, Marketing & Sales, Supply Chain, International Trading, HR and MIS. He has solid knowledge and skills on leadership, team management, cross-function/culture communications, business development, operations process optimization, MIS build-up, labor law, anti-dumping, etc.
Originally from China, Amur holds a MBA degree from China Europe International Business School, and qualified as a Professional Management Trainer, certified trainer of The Leadership Challenge™ and 4D Leadership, and a qualified coach.
Amur has five strengthes tested by Gallup Strengthfinder©: Achiever, Responsibility, Strategic, Communication, and Deliberative.


Mila Dorosh – A Millennial Coach

A Millennial Coach – is a coach for new generation of leaders, teams of mixed generations and those who work for, with or towards the millennials or just starting their self-discovery process. An empowering, confidence building and inspiring coach, Mila Dorosh combines her coaching talent with international experience, hands on team leadership and business expertise in China to offer a very special coaching and training service in the
fast changing and dynamic Asian market and for businesses working with China and beyond.
She is ICF-certified (ACC) and WABC-certified coach, specializing in individual and team coaching for team leaders and high potential performers. Mila is not however just a dedicated coach professional, she has been using coaching in real life throughout her career to open the minds of her team members and build efficient and effective businesses. Mila has also been a guest speaker for American, British and European Chambers of Commerce and Tongji University School of Economics and Management and is currently serving on leadership teams of The Shanghai Coaching Circle and Motivate Shanghai community organizations.

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Mila has had a long-term passion for learning and development, in her first hospitality role in the USA she was soon spotted as someone who could develop others and was made responsible for training new employees to deliver exceptional customer service.
Moving to Shanghai in 2006, Mila developed her more entrepreneurial talents, developing new VIP travel programmes for Russian travel providers.
Seeking the opportunity to once again lead and develop other people Mila became the Assistant General Manager of the House of Blues and Jazz, a highly regarded live music venue in the competitive Shanghai market, using her entrepreneurial talents to develop and promote the business and her communication skills and coaching talents to build a team and create experience that exceeded customer expectations.
After 4 years ASC Fine Wines of Shanghai recruited Mila as their sales manager with further promotion to senior sales. To achieve the significant sales and profit targets she built a dynamic highly motivated sales team who very effectively implemented the company market strategy. As a result in, Mila received the 2014 CEO Award for the outstanding leadership skills.
In addition to her entrepreneurial and developmental/coaching talents, Mila is fluent in English, Chinese and Russian and can converse in French, Spanish and Italian.
Apart from successfully working with individuals, Mila has conducted trainings and coaching sessions for companies like Accenture, Air Liquide, Bayer, Daimler, Nike and Volkswagen to name a few. Coaching expertise includes but not limited to leadership development, communication skills, change management, crosscultural communication and team development.


Get In Touch

  Room 858, 4/F Mayfair Tower, 83 Fumin Road,     Jingan District, 200040 Shanghai

  (+86) 021- 5228-8790

  Hubertusallee 27 14193 Berlin

  (+49) 30 351 33 792

  Mon – Fri : 9:00 – 18:00

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